If investments in customer interaction analytics technologies are to bear fruit, they need to drive business improvement programmes that use the insights gathered to drive profitable change across the whole enterprise.
In too many organisations data is collected with no clear objective in sight. The same reports are generated month after month and are pored over with more or less enthusiasm. How can this static approach deliver value for organisations that are confronted with fresh challenges and new opportunities? What’s needed is a fresh approach that turns analytics into a dynamic business practice.
The most successful analytics programmes deliver results because they have been designed to answer specific questions. Those questions might be very broad – why is our customer churn so high? What do our clients value about our brand? Or very specific – what do customers think about new product X? Why do we get so many calls about issue Y?
Download the document Cloud9 Ember Analytics Driven Business Improvement 6-step Guide infosheet